The logo was developed in 2013 as a part of the transformation of the company to one with clear focus on Australia, building a long term sustainable gas business to complement its existing oil business.
The design elements of the logo and their meaning are:
- colours symbolic of our business: GREEN which is used to symbolise oil and RED which is used to symbolise gas.
- the helix shape is evocative of DNA, illustrates fluidity and shows two separate strands whose flexibility and relationship creates strength and unity.
- DNA references the organic origin of oil and gas and their place within our planet. We also reference DNA to symbolise our focus on fundamentals.
- the layering of the green and red strands symbolises the relationship between oil and gas with the red strand uppermost as where both are present gas usually overlies oil.
- the interweaving of the two strands shows flexibility to work with others for a “win:win” that creates unity and strength of the larger entity that results; and
- our name and what we do: “Cooper” in bold as our unique name, reflecting our origins in the Cooper Basin and a clear statement that we are a company which finds, commercialises and delivers “Energy”.